Should you expect your employees to care about your business?

Hey there!

So, I had a funny comment on an ad I'm running for the next LevelUP course.  I lead the ad by asking "Don't you wish your employees cared as much as you do? 

The guy commented "I hate to burst your bubble, but your employees will never care about your business as much as the owner does" 

He is absolutely right, and that is why I use the word "WISH".  We can absolutely wish that they cared as much, but in reality, he is right, they never will care as much as you do.  And honestly, they shouldn't.  It's not a business that they've invested the heart and soul in like we have.

But, they should absolutely care.  Now that seems like a no-brainer, but if you really think about it, do your employees care about the future of your company?

If the answer is "no", then your employees will never work in a self-directed, self-motivated way.  They will constantly require management putting a thumb on them to ensure they are delivering quality work.

If the answer is "no", then possibly you have the wrong employees, OR, you haven't given them a reason to care.  It's up to you to figure out which one is the problem...possibly a combination.

Build a culture that insists that your employees care about your business.  When they care, everyone benefits:  you, the employees, and your clients.  That kind of culture doesn't come without effort, but it is totally doable.


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I'm so glad you have made the first step towards turning around your culture.  I'd love for you to opt-in my mailing list to receive information about future courses and offerings.